It’s Okay That the Corporation Has No Soul…

Man Facing the SunIt’s a well known maxim – “the corporation has no soul”.  I believe that with my whole heart.  People have souls, enterprises don’t.  Sometimes, the culture of an organization allows the collective souls of its employees to set a shining example, but those efforts are still led by feeling, thinking humans.

There are lots of reasons for business to exist, but the overwhelming and primary reason is to make money.  And… if a corporation focuses on that goal without wavering, they will do a lot of good along the way.

Most of us understand the basics of the enterprise.  Every business in the world – from Campbell to Planters – has followed one script… Continue reading

How to Justify Your Sustainability Program

Rooftop GardenI’m regularly surprised by questions about how to justify a sustainability program.  It’s an easy answer.  It takes time and money to run a sustainability initiative and you justify it in the same way you justify ANY company expense.

Business “value” is quantified in just a few ways.  Revenue and current cost savings are considered hard value.  Productivity gains and cost avoidance are soft value.  Goodwill and reputation value are even softer still.

Hard Value.  Discussions of hard value are easy.  Continue reading