It’s a well known maxim – “the corporation has no soul”. I believe that with my whole heart. People have souls, enterprises don’t. Sometimes, the culture of an organization allows the collective souls of its employees to set a shining example, but those efforts are still led by feeling, thinking humans.
There are lots of reasons for business to exist, but the overwhelming and primary reason is to make money. And… if a corporation focuses on that goal without wavering, they will do a lot of good along the way.
Most of us understand the basics of the enterprise. Every business in the world – from Campbell to Planters – has followed one script… Continue reading