Centuries ago, there were landowners (managers) and there were peasants (workers). That management structured worked up until roughly ten years ago, when we began to see the rapid move toward the “matrix organization”.
I know… it already sounds like I’m skeptical of the matrix. I’m not. But I’ve seen it plenty. And it doesn’t always work as well as it could.
We’ve been talking about big data for quite some time. In conversations with sales and marketing professionals, I have spent more than a little effort discussing how “big data” is much more nuanced than just predicting sales. (Although it’s really good for that.)
I read a piece on Wired today about the Netflix algorithm. It’s a discussion about how Netflix uses data from your viewing history to predict what you will want to watch next. In the article, Carlos Gomez-Uribe, VP of product innovation for Netflix says, “A lot of people tell us they often watch foreign movies or documentaries. But in practice, that doesn’t happen very much.”